Welcome to Canada's only blog devoted to Selling to Small Business.
As former editor and publisher of PROFIT Magazine, and a longtime entrepreneur, I've created this blog to deal with one of my pet peeves - the lousy ways most businesses market to small and medium-sized business.
There seems to be a huge gap between marketers and the resource-challenged, time-stressed business people they're trying to reach. So the aim of this blog is to close that gap. When bigger businesses truly understand smaller ones, the benefits accrue equally to both.
If you're interested in small business, don't forget to check out my main blog, Canadian Entrepreneur, which deals with all things entrepreneurial. Some early posts in this blog will be reprints from Canadian Entrepreneur, but we'll get to the new stuff as fast as we can!