Thursday, November 26, 2009

Fun with Contests that Align with Strategy

Here’s a great way for a company that prides itself on customer service to promote itself, and the very concept of service as well.

Rackspace.com, the “cloud computing” hosting company that calls itself “The Home of Fanatical Support,” puts customer service first in its own business. But it also holds a contest for its clients to recognize “one of our customers for valuing customer service as much as we do.”

The 2009 Fanati Contest is now underway (for U.S. customers only). Rackspace clients who think they have what it takes have until Dec. 11 to put together a 5-minute video explaining why they deserve to be this year’s winner.

Here are some of the approaches Rackspace suggests to contest entrants:
• Tell us who you are and what your business does.
• Describe what Fanatical Support means to you.
• If you were going to take a thesaurus to the phrase “Fanatical Support” and use that in your company’s business motto, what would your new motto be?
• Tell us about a time you or an employee went above and beyond (fanatically) for a customer or employee.
• Tell us how you’ve continued to enhance your motto to adapt to your business’ changing needs, culture, and/or growth to ensure that customers stay satisfied?

What a great way to align yourself with your customers, promote your brand, and create increased engagement by among customers and their staff. And it costs almost nothing.

Kudos to Rackspace for showing that marketing (in this age of clutter) can still be about good ideas that benefit buyers and sellers alike.

What’s your brand? How could you get customers more excited about it, and promote it to the rest of the world, by organizing a contest of your own?

2 comments:

businesscapital said...

It is very interesting article here. I look forward to reading these blogs, they always intrigue and interest me. Thanks for keeping us informed. I enjoyed here. I will visit this site in future too.business loans

gisella said...

Hi

My name is Lucy Anderson. I've just visited your website http://www.blogcatalog.com/blog/selling-to-small-business and I was wondering if you'd be interested in exchanging links with my website.
I can offer you a HOME PAGE link back from my Business and Recruitment websites, your link will be in my 2 sites exactly here:

http://www.gdfschengxin.com/ (pr1)
http://www.rezmany.com/ (pr2)

If you are interested, please add the following information to your
website and kindly let me know when it's ready. I'll do the same for
you in less than 24 hours , otherwise you can delete my link from
your site.

Title: Your Energy Jobs
URL: http://www.yourenergyjobs.com/
Description: Electrical engineering job vacancies from Ice Recruit.

I hope you have a nice day and thank you for your time.

Best regards;

Lucy Anderson
Web Marketing Consultant


PLEASE NOTE THAT THIS IS NOT A SPAM OR AUTOMATED EMAIL, IT'S ONLY A REQUEST FOR A LINK EXCHANGE. YOUR EMAIL ADDRESS HAS NOT BEEN ADDED TO ANY LISTS, AND YOU WILL NOT BE CONTACTED AGAIN.IF YOU'D LIKE TO MAKE SURE WE DON'T CONTACT YOU AGAIN, PLEASE FILL IN THE FOLLOWING FORM: HTTP://WWW.NOMOREMAILS.COM; OR WRITE AN EMAIL TO
STOP@NOMOREMAILS.COM.PLEASE ACCEPT OUR APOLOGIES FOR CONTACTING YOU.