Entrepreneurs tend to be tough sells because they consider truth to be sacrosanct. But once you win their trust, it's yours forever (if you don't blow it).
Entrepreneurs may take time to come to conclusions, but when they do, they like to stick with them.
Consider this quote from a Canadian Business interview with K.Y. Ho, founder of innovative chip-maker ATI Technologies Inc.
"Truth is truth; facts are facts. That's why I never considered settling with the OSC. I wanted to fight to the end. I am an entrepreneur; I believe what I think, and I believe what I do."