Marketers trying to understand the big picture on small business in Canada will be interested in a new set of reports on small biz stats co-ordinated by Industry Canada.
The data include answers to such questions as:
* How many Canadian Entrepreneurs are there, anyhow? (about 2.3 million)
* Who creates more jobs, small biz or big biz? (pretty much a tie – as of the latest stats, 48% [second quarter of 2006])
* How much does small business contribute to Canada’s GDP? (about 22% in 2005, which is down from 27% 10 years earlier. The decline is probably to be expected, given the phenomenal growth of big business and mergers & acquisitions in this country - due to the fact that so much more risk capital is available to big businesses than to small ones).
* How many small businesses use e-commerce? (about 33% have websites, but only 6% actually sell online).
All this and much more is available from Industry Canada’s “Key Small Business Statistics” report, newly updated for January, 2007. See the full report online .
Or download the PDF version here.