Wednesday, August 02, 2006
No humor please, we're business owners
I saw this piece of direct mail today from Bell promoting their Sympatico High Speed Unplugged Internet Service. It's not directly targeted at CEOs and entrepreneurs, but at travellers who will pay $45 a month (and up) to connect to the Net from offices, homes and airport lounges across the country.
Which means business owners are a big part of the target market.
In my previous post (below or here), when I advised marketers to "use humour sparingly," I wasn't thinking of animated beavers specifically. But I should have been.
To paraphrase and repeat: When marketing to CEOs, no cartoon beavers.